FREE WAYS of BUILDING YOUR MAIL LIST (OPT-IN LIST)

Let’s see what an opt-in list is: a collection of e-mail addresses you take from people who are interested in your product, and want to join your autoresponder list. That means your autoresponder messages won't be considered spam, and the prestige of your business will help build user confidence and increase sales. 

Now let’s talk about how to get one. There are many ways to collect addresses for your opt-in list, and you should set up as many as you can to develop a wide subscriber base.

 Articles, E-books and Mini E-courses 

You can't beat free! While these list building techniques take a little more time and effort than paid methods, they can be extremely effective in getting you subscribers. In fact, you may have already done most of the legwork while your market research phase.

Articles 

You can write articles on your topic or articles containing some of the information in your product and publish them on the Internet. Make sure the article contains useful information that will keep readers interested and wanting more. When submitting your articles to other websites for publication, be sure to cover your name (and company name if applicable) and a link to your website. If you have professional credentials that tie into your topic, write a short bio to include it 

E-books and contests/ giveaways 

Just as the idea of ​​free list building methods appeals to you, the idea of ​​valuable free products will appeal to potential customers. Get short, informative ebooks on your topic from affiliate programs or other internet marketers (or write one yourself) and then offer them as an incentive to sign up for your opt-in list. You can also advertise a contest to distribute a certain number of your products, which are randomly selected from people who sign up for your list for a certain period of time. NOTE: Setting limits on enrollment time and number of gifts encourages people to take action now. This is a technique you might want to include in your auto-responder messages.

Mini e-courses

Providing a mini course that is a shortened version of your full product is a cool way to increase interest in potential buyers. When setting up a mini-course, divide your product into several sections. In each "lesson" give a few secrets, but not all. Remind mini-course subscribers that much more information is available in the full version of your product, and include links to both your product page and your autoresponder landing page in each section. Plug your mini course into your autoresponder program and shoot! 

Pop-up ads 

Pop-up ads, when used on your own site, can be an effective way to collect addresses for your preference list. No one likes to visit a site about a topic they're interested in, only to be bombarded with boxes proclaiming they've gotten free gas for a year or can lose 10 pounds next week. But pop-up ads used on your own site let people know right away that they can sign up for your list and deliver exactly the information they're looking for straight to their inbox. Recent research has shown on-site pop-up ads to increase sales levels by up to 33 percent.

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